Smith barney logo full#
The new brand identity marked a full circle for C&G Partners’ Steff Geissbuhler, who decades earlier had custom drawn the Morgan Stanley word mark. The new brand identity has been extended to all print and digital marketing communications, including launch kit, brochures, web portal and a comprehensive signage system. The staggered configuration of the names signals a new forward direction as well as the inevitable coming together of two great firms. The new design focuses on custom-drawn serif letterforms that communicate newness while acknowledging the heritage of both firms to ensure familiarity.
The debut of this combined financial entity was rolled out with its new brand identity, created by C&G Partners. " Financial Services Modernization Act of 1999, commonly called Gramm-Leach-Bliley.Among the many financial services mergers to take place in 2009, the combining of Morgan Stanley and Smith Barney in early summer created an industry-leading global wealth manager with over 1,000 branches in the United States and significant international presence. " The Ten Most Influential Women in Technology."įederal Reserve History. " Broker-Dealer Policies and Procedures Designed to Segment the Flow and Prevent the Misuse of Material Nonpublic Information,", Executive Summary. " Ending a NYSE tradition: The 1975 Unraveling of Broker's fixed commissions and its Long term impact on Financial Advertising,".
" Ethical Conflicts and ADR Using Screening Walls and Advance Waivers to Manage Conflicts of Interest."įairfield University. Superior Court (1988)."Īmerican Bar Association. " The Glass-Steagall Act: A Legal and Policy Analysis,". " Investment Management and the Glass-Steagall Act-The Emperor's New Clothes," Pages 1,5.Ĭongressional Research Service. Spurred by the stock market crash of 1929 (partly attributed at the time to price manipulation and trading on inside information), Congress passed the 1933 Glass-Steagall Act (GSA), demanding the separation of commercial and investment banking activities-that is, investment banks, brokerage firms, and retail banks. The Chinese Wall and the 1929 Stock Market Crashĭeriving from the Great Wall of China, the ancient impervious structure erected to protect the Chinese from invaders, the term " Chinese wall" came into popular parlance-and the financial world-during the early 1930s. Despite these regulations, many investment firms continued to engage in fraudulent practices, as became evident during the dotcom crash of 2001 and the subprime mortgage crisis of 2007.Over the decades, Congress has enacted legislation regulating insider trading, increasing disclosure requirements, and reforming broker compensation practices.
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